One District One Product (ODOP)
ONE DISTRICT ONE PRODUCT -- BAGH PRINT
One District One Product (ODOP) initiative is aimed at fostering balanced regional development across all districts of the country. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling holistic socioeconomic growth across all regions. The ODOP Initiative has identified a total of 1102 products from 761 districts across the country.
Under the ODOP initiative, all products have been selected by States/UTs by taking into consideration the existing ecosystem on the ground, products identified under Districts as Export Hubs (DEH), and GI-tagged products. The finalized list is communicated to DPIIT by the relevant Department of States/UTs. All activities including exhibitions, capacity building, etc. are undertaken at the State/UT and district level, in consultation and coordination with the States/UTs.
BAGH PRINT — ONE DISTRICT ONE PRODUCT
|Export Oriented Initiatives||
Since the launch of One District One Product Initiative, the world renowned Bagh Print is being promoted by several departments in convergence,across the Centre, State and District Administration. Particularly, under Cottage and Village Industries Department, various components such as the Handloom Directorate, Khadi Board, and Handicraft Development Corporation are providing support to Bagh Print artisans through training, machinery supply (with 90% funding), and marketing assistance. This support has benefited several tribal men and women with fundamental training, and raw material (handloom fabric) production. They are being provided with handloom machines to produce silk and cotton fabrics, to promote Bagh Print on handloom.
Geographical Indications (GI) registration has been completed for more than a 100 Bagh Print artisans, for export promotion.
To enhance the block printing technique with modern designs, the government has provided graphic and intricate pattern support. Additionally, the supported artisans are collaborating with experts in seminars and workshops on e-marketing, leading to the development of the e-marketing sector. Consequently, there has been a significant growth in marketing in Asian, European, and Gulf countries for these products.
|Financial Assistance||Financial assistance has been extended to artisans for seed investments and scale up of their existing Bagh Print enterprises under schemes such as Prime Minister’s Employment Generation Programme (PMEGP).|
Best Practices- Market Linkage and Skill Development
|With the support of the government and accredited organizations, artisans are selling their products and gaining financial benefits through exhibitions, fairs, expos, and other such events held both in the country and abroad. Further, In more than three training sessions over the last year, over 240 trainees have received specialized training.|
|Infrastructure Support for Cluster Development under SFURTI Yojana||
Under the “Sfurti Yojana,” the government has allocated a total of 10 hectares of land for the proposed establishment of a Common Facility Center worth INR 2.77 Crores. The proposal for this facility center is currently under consideration at the government level.
The Sfurti Yojana (Scheme) is aimed at promoting rural industries and enhancing the competitiveness of traditional artisans and craftspeople. The Center will serve as a centralized hub where artisans can access shared facilities, modern machinery, training programs, and other essential services. This is a crucial step towards empowering local artisans and boosting economic activities in the region. By providing a state-of-the-art facility, the government aims to foster innovation, skill development, and market linkages
|1||Girish Waghmare||District Rural Industries Officeremail@example.com|
|3||Amit kumar Arya||DM-NRLMfirstname.lastname@example.org|
|1||Sofia Wali Farooqi||MD-Hastshilp & Hathkargha Vikas Nigamemail@example.com|